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For courses in Experimental Methods and in Research Methods in Political Science and Sociology
A r igorous, yet readable approach to contemporary research
Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research — descriptive, correlational, experimental, and quasi-experimental research — and shows students how to conceptualize questions, measure variables, design studies, and analyze data. Mark Leary offers explanation and examples to not only add interest, but also make the material more understandable. In the Seventh Edition, you’ll continue to find boxes on “Developing Your Research Skills” and “Behavioral Research Case Studies,” now joined by “Ethical Issues in Analyzing Data and Reporting Results” sections, to provide practical examples and pique curiosity. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the text.
NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.
Introduction to Behavioral Research Methods, Seventh Edition is also available via REVEL™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.